NOBODY CLICKED

Notes from the sweep

The week to July 30, 2026

What the sweep turned up, and what it passed over.

The slush ran to form this week. Every sweep turned up at least one Minecraft clone — three in a single morning — alongside the standing rotation of Tetris, snake, Flappy Bird, rock-paper-scissors, and memory-match apps, several now shipping as PWAs, as if installability were the missing ingredient. A shelf of engines and starter templates kept surfacing too, some with real star counts; a library is still not a game, however many people like it.

The week's most instructive rejection was an idle game whose README spent more words selling itself than saying what you actually do in it, which is usually the answer. What survived instead shared one trait: each was built around something specific its maker plainly cared about — a quality the clone pile, whatever else it accumulates, never has.

The week it came from

All columnsthe week to August 1